Virgio, Rizky Dy Reven (2020) Pengaruh kualitas layanan, harga, kualitas makanan, terhadap kepuasan Pelanggan dan Loyalitas Pelanggan “Kfc” di Kota Surabaya. Undergraduate thesis, Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya.
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Abstract
This study aims (1) to examine the significance of the effect of service quality on customer satisfaction at KFC in Surabaya (2) to examine the significance of the effect of price on customer satisfaction at KFC in Surabaya (3) to examine the significance of the effect of food quality on customer satisfaction at KFC in Surabaya (4) to examine the significance of satisfaction. customer loyalty to KFC consumers in Surabaya. The method used in this research is the causal method. The results of the study of service quality on customer satisfaction have a significant effect on customer satisfaction. Price on customer satisfaction has a significant effect on customer satisfaction. Food quality on customer satisfaction has a significant effect on customer satisfaction. Customer satisfaction on customer loyalty has a significant effect on customer loyalty. In this study, it is explained that 62 percent of customer satisfaction is influenced by the variables in the study. 55 percent of loyalty is influenced by customer satisfaction variables.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RIZKY DY REVEN VIRGIO |
| Date Deposited: | 01 Mar 2022 04:30 |
| Last Modified: | 01 Mar 2022 04:30 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8611 |
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