Suryani, Evien Febrina (2021) Pengaruh Inovasi Diri dan Risiko yang Dirasakan terhadap Keinginan Untuk Terus Menggunakan Shopeepay. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (901kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
C O V E R.pdf Restricted to Registered users only Download (510kB) |
|
|
Text
BAB I.pdf Download (309kB) | Preview |
|
|
Text
B A B II.pdf Download (377kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (549kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (446kB) |
|
|
Text
BAB V.pdf Download (294kB) | Preview |
|
|
Text
L A M P I R A N.pdf Restricted to Registered users only Download (799kB) |
Abstract
The study aims to analyze the influence of self-innovation and the perceived risks to the desire to continue using Shopeepay. The sample in this study was a user of Shopeepay mobile payment technology as many as 100 respondents with sampling techniques using purposive sampling technique. The data collection technique in this study was done by spreading questionnaires throught google form. The data analysis technique in this study used SEM Warp PLS version 7.0. The results of this study prove that self-innovation has a significant positive effect on the desire to continue to use, security risk has an insignificant negative effect on the desire to continue to use, privacy risk has a significant negative effect on the desire to continue to use, financial risk has has an insignificant negative effect on the desire to continue to use. Keywords: Self-Innovation, Security Risk, Privacy Risk, Financial Risk
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | EVIEN FEBRINA SURYANI |
| Date Deposited: | 24 Jan 2022 09:04 |
| Last Modified: | 24 Jan 2022 09:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8535 |
Actions (login required)
 |
View Item |