Pengaruh Inovasi Diri dan Risiko yang Dirasakan terhadap Keinginan Untuk Terus Menggunakan Shopeepay

Suryani, Evien Febrina (2021) Pengaruh Inovasi Diri dan Risiko yang Dirasakan terhadap Keinginan Untuk Terus Menggunakan Shopeepay. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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BAB I.pdf

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Abstract

The study aims to analyze the influence of self-innovation and the perceived risks to the desire to continue using Shopeepay. The sample in this study was a user of Shopeepay mobile payment technology as many as 100 respondents with sampling techniques using purposive sampling technique. The data collection technique in this study was done by spreading questionnaires throught google form. The data analysis technique in this study used SEM Warp PLS version 7.0. The results of this study prove that self-innovation has a significant positive effect on the desire to continue to use, security risk has an insignificant negative effect on the desire to continue to use, privacy risk has a significant negative effect on the desire to continue to use, financial risk has has an insignificant negative effect on the desire to continue to use. Keywords: Self-Innovation, Security Risk, Privacy Risk, Financial Risk

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: EVIEN FEBRINA SURYANI
Date Deposited: 24 Jan 2022 09:04
Last Modified: 24 Jan 2022 09:04
URI: http://eprints.perbanas.ac.id/id/eprint/8535

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