Wardana, Alfin Mahendra (2021) Analisis Hubungan Antara Religiosity, Attitude, Subjective Norm, Perceived Behavioral Control, dan Intention To Use pada Vaksin Covid-19 Astrazeneca. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to analyze the relationship between, religiosity, attitude, subjective norm, perceived behavioral control, and intention to use the Astrazeneca COVID-19 vaccine. This study uses primary data collected from respondents with male and female criteria, aged over 17 years and above and have never used the Astrazeneca COVID-19 vaccine. Respondents were accessed through the WhatsApp Group (WAG) community who were then given an online questionnaire link in the form of a google form. From the responses of these respondents, 214 data were taken. The data analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM) with the application of WarpPLS 7.0 statistics. The results of this study explain that: 1) Religiosity has a significant positive effect on Intention To Use. 2) Religiosity has a significant positive effect on Attitude. 3) Attitude has a significant positive effect on Intention To Use. 4) Subjective Norm has a significant positive effect on Intention To Use. 5) Perceived Behavioral Control has a significant positive effect on Intention To Use This result implies that to convince customers online, companies must explain in detail and have a good appearance about product quality and benefits as well as clear price information.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ALFIN MAHENDRA WARDANA |
| Date Deposited: | 17 Nov 2021 22:36 |
| Last Modified: | 17 Nov 2021 22:36 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8381 |
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