Setyaboma, Ilya Reviane (2021) Pengaruh Kualitas Layanan, Harga, dan Promosi terhadap Keputusan Pembelian Konsumen Hypermart di Kota Madiun. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The study ained to identify, the quality of service, price, and promotion on Hypermart consumer decision in Madiun. The populationused in this study is Hypermart consumer who have shopped at least one in past year, with sampling techinques, a total of 74 respondens. The analytical tecniques testing of t and f, in this study using SPSS softwere. The result of study showed that, the quality of service (KL), price (HR), an promotion (PR) simultaneously had a significant positive effect on Hypermart consumers purcasing decision on Madiun, partially the quality of service, and price did not have a significant positive effect on consumers purchasing decision, but promotion had a significant positive effecti on consumer purchasing decision.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ILYA REVIANE SETYABOMA |
| Date Deposited: | 23 Nov 2021 18:56 |
| Last Modified: | 23 Nov 2021 18:56 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8323 |
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