Pratama, Alfin Septian (2021) Analisis Hubungan Antara Kesadaran Halal, Sikap, Norma Subjektif, Kontrol Perilaku yang Dipersepsikan dan Niat untuk Menggunakan Vaksin COVID-19 AstraZeneca. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to determine the analysis of the relationship between halal awareness, attitudes, subjective norms, perceived behavioral control and intention to use the AstraZeneca COVID-19 vaccine in Indonesia. The sampling technique used in this study is non-probability sampling by choosing the judgment sampling method. The data collection technique uses an online questionnaire by distributing 210 samples throughout Indonesia. The hypothesis of this study is : (1) Halal Awareness has a significant positive effect on Attitudes to AstraZeneca's COVID-19 vaccine. (2) Halal Awareness has a significant positive effect on Intention to Use AstraZeneca's COVID-19 vaccine. (3) Attitudes has a significant positive effect on Intention to Use AstraZeneca's COVID-19 vaccine. (4) Subjective Norms has a significant positive effect on Intention to Use AstraZeneca's COVID-19 vaccine. (5) Perceived Behavioral Control has a significant positive effect on Intention to Use AstraZeneca's COVID-19 vaccine. The results of this study are halal awareness has a significant effect on attitudes, halal awareness and attitudes has no significant effect on intention to use, subjective norms and perceived behavioral control has a significant effect on intention to use. The data analysis technique in this study used descriptive analysis and statistical analysis using Partial Least Square with Structural Equation Modeling using WarpPLS 7.0 software. Key words : Halal Awareness, Attitudes, Subjective Norms, Perceived Behavioral Control, Intention to Use, Vaccine, AstraZeneca.
Item Type: | Thesis (Undergraduate) |
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Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
Divisions: | Bachelor of Management |
Depositing User: | ALFIN SEPTIAN PRATAMA |
Date Deposited: | 10 Nov 2021 08:41 |
Last Modified: | 10 Nov 2021 08:41 |
URI: | http://eprints.perbanas.ac.id/id/eprint/8319 |
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