Search for collections on Perbanas Institutional Repository

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP MINAT BELI TELEPON SELULER MEREK IPHONE

KINASIH, ULIF MEINAR (2015) PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP MINAT BELI TELEPON SELULER MEREK IPHONE. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (783kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (785kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (74kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (198kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (162kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (868kB)
[img]
Preview
Text
BAB V.pdf

Download (135kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (3MB)

Abstract

The purpose of this research to examine the effect of brand awareness, perceived quality, and brand loyalty on consumer purchase intention toward cellular phones iPhone. The sample of this research is the respondent who has the intention to buy a cell phone brand iPhone. Non probability sampling with judgement sampling is use to get the sample for this research. The questionnaire as an instrument to get the response from respondent and the questionnaire was spread to 120 people in sample criterion. The sample criterion in this research is a domiciled in Indonesia, above 17 years old, the people who has the itention to buy a cell phone brand iPhone. SPSS 19 for windows is use to description analyse in this research. Multiple Regression Analyse (MRA) and Classical Assumption is use to examine the independent variables and dependent variable. The analyse in this research is shows that perceived quality and brand loyalty has positive significant on consumer purchase intention, but not to brand awareness. Keywords : brand awareness, perceived quality, brand loyalty, purchase intention, cellular phone

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 13 Apr 2017 09:57
Last Modified: 13 Apr 2017 09:57
URI: http://eprints.perbanas.ac.id/id/eprint/795

Actions (login required)

View Item View Item