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Analisis Hubungan Antara Citra Merek, Kepuasan, Kepercayaan Merek, dan Kesetiaan Merek pada Bank Syariah Mandiri di Surabaya

Oktaviani, Ratna Dwi (2020) Analisis Hubungan Antara Citra Merek, Kepuasan, Kepercayaan Merek, dan Kesetiaan Merek pada Bank Syariah Mandiri di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study was to obtain evidence that brand image, statisfaction, brand trust, and significant brand loyalty to Bank Syariah Mandiri in Surabaya. This study uses PLS-SEM (Partial Least Square) analysis model that using the WarpPLS 6.0. Data were collected using questionnaires. Population and samples uses in this study were 100 respondens. The method of selecting a sample of this research is using purposive sampling method and two types of purposive sampling, namely judgment sampling and quota sampling. The results of this analysis indicate that brand image, satisfaction, brand trust, and significant brand loyalty for Bank Syariah Mandiri in Surabaya. Keywords: Brand Image, Satisfaction, Brand Trust, and Brand Loyalty

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: RATNA DWI OKTAVIANI
Date Deposited: 21 Jan 2021 06:27
Last Modified: 21 Jan 2021 06:27
URI: http://eprints.perbanas.ac.id/id/eprint/7379

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