Pengaruh Kepuasan Pelanggan dan Harga Terhadap Niat Pembelian Ulang yang di Mediasi Kesetiaan Pelanggan pada Produk Sepatu Adidas di Surabaya

Rizki, Kemas Miftahul (2019) Pengaruh Kepuasan Pelanggan dan Harga Terhadap Niat Pembelian Ulang yang di Mediasi Kesetiaan Pelanggan pada Produk Sepatu Adidas di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (793kB) | Preview
[img] Text
COVER.pdf
Restricted to Registered users only

Download (515kB)
[img]
Preview
Text
BAB I.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (3MB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (338kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (1MB)
[img]
Preview
Text
BAB V.pdf

Download (152kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Aims of this research is to determine and analyze Effect of Customer Satisfaction and Price toward Repurchase Intention with Mediated Role of Customer Loyalty at Adidas Shoes in Surabaya. This research is a survey one as main data source in form of questionnaires. Samples were as many as 100 customers of Adidas shoes in Surabaya. The data analysis technique used was Warp-PLS 6.0. The results showed that Customer Satisfaction had a direct effect of 0.368 on Customer Loyalty and significant with p value of <0.001 (<0.05). The price has a direct effect of 0.606 on Customer Loyalty and significant with p value of <0.001 (<0.05). Customer Loyalty has a direct effect of 0.566 on Repurchase Intention and significant with p value of <0.001 (<0.05). Consumer satisfaction has a partial mediating role in the effect of Customer Satisfaction on Repurchase Intention. Keywords: Customer Satisfaction, Price, Repurchase Intention, Customer Loyalty, Adidas

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: KEMAS MIFTAHUL RIZKI
Date Deposited: 14 Oct 2020 05:44
Last Modified: 14 Oct 2020 05:44
URI: http://eprints.perbanas.ac.id/id/eprint/7201

Actions (login required)

View Item View Item