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Analisis Strategi Pencapaian Target Market pada Indopremier Sekuritas di Galeri Investasi Syari’ah Surabaya

Fitriana, Aulia Yasfi Hamida (2020) Analisis Strategi Pencapaian Target Market pada Indopremier Sekuritas di Galeri Investasi Syari’ah Surabaya. Diploma thesis, STIE Perbanas Surabaya.

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Abstract

One of the programs used in developing the Capital Market is "Let's Save Stocks". The "Let's Save Stock" program is also carried out on campus through a collaboration between the Indonesia Stock Exchange, securities companies and universities by establishing an Investment Gallery. One of them is Indopremier Sekuritas and UIN Sunan Ampel Surabaya who collaborated in establishing the Sharia Investment Gallery. Broadly speaking, the purpose of this study is to find out how Indopremier Securities strategy in achieving the target market that has been determined through the Shariah Investment Gallery. The research method used is descriptive analysis. After conducting research it can be seen that Indopremier Sekuritas through the Sharia Investment Gallery establishes two market groups as the target market, namely millennial generation and students. The reason is because the market group is the most attractive group in the development and progress of the Capital Market in Indonesia. The success of the Sharia Investment Gallery in achieving the target market is done by creating creative, inspiring and innovative work programs, one of which is ASSALAM. ASSALAM is an activity to invest in shares using garbage capital. The obstacles experienced by the Sharia Investment Gallery in achieving the target market are that there are still students and the public who have the idea that investing in the Capital Market is haram. In overcoming these obstacles, a work program with the concept of Capital Market education is carried out. Keyword: Marketing Strategy, Target Market, Securities Companies, Sharia Investment Gallery

Item Type: Thesis (Diploma)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: AULIA YASFI HAMIDA FITRIANA
Date Deposited: 21 Sep 2020 07:52
Last Modified: 21 Sep 2020 07:52
URI: http://eprints.perbanas.ac.id/id/eprint/7093

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