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FAKTOR-FAKTOR YANG MEMPENGRUHI KEPUTUSAN KEPEMILIKAN ASURANSI JIWA DI SURABAYA

WARDANI, ENDAH NOVITA KUSUMA (2015) FAKTOR-FAKTOR YANG MEMPENGRUHI KEPUTUSAN KEPEMILIKAN ASURANSI JIWA DI SURABAYA. Undergraduate thesis, STIE PERBANAS.

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Abstract

Life insurance is not a main needs of the people in Indonesia. The less of knowledge of the life insurance become one factor why not many Indonesian people having a life insurance. For the people in developed countries, the majority of them has an insurance as their protection. However, people in developing countries such as Indonesia, the growth of insurance is not too rapid.The citizens of Surabaya, which became the second biggest city in Indonesia, are having an enhancement of number who have a life insurance. This is because there are a lot of insurance companies, including life insurance that comes. In addition, the campaigns that the life insurance has made are enough to make a mindset changing of the people who did not know about life insurance previously become more understand about the benefits and the importance of life insurance.The aim of this study is to analyze the factors that make the people in Surabaya making their decision to having a life insurance. The focus of this research is financial literacy as well as demographic factors, such as age, education and income levels as the factors that affect the ownership of life insurance. This study used questionnaire which has distributed to 100 respondents. The sampling is using simple random sampling. Logistic Regression analysis was used to analyze the data. These results indicate that financial literacy, age and income influence the decisions of life insurance ownership of Surabaya citizens, while the level of education does not have an influence on life insurance ownership decisions of the citizens in Surabaya. Keywords: Life Insurance, Financial Literaticy, Age, Level of Education, Income

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 368 - INSURANCE
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 06 Apr 2017 03:55
Last Modified: 06 Apr 2017 03:55
URI: http://eprints.perbanas.ac.id/id/eprint/688

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