Ramadhan, Theda Laksana Putra (2020) Pengaruh Jumlah Tanggungan, Literasi Keuangan dan Kompetensi Perusahaan Terhadap Permintaan Asuransi dengan Kecenderungan Sebagai Variabel Mediasi. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study is to examine the effect of the number of dependents, financial literacy, and company competence on insurance demand with the tendency to buy as a mediating variable. The number of respondents from this study were 242 respondents who had a minimum age criteria of 24 years and lived in Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan. The technique for analyzing data uses Partial Least Square Structural Equation Modeling (PLS-SEM) using the WarpPLS 6.0 program. The results of this study explain that the number of dependents has a significant positive effect on insurance demand, financial literacy has a significant positive effect on insurance demand, company competency does not have a significant positive effect on insurance demand and the tendency of a non-significant positive effect on insurance demand. Keywords: number of dependents, financial literacy, company competence, buying tendency, insurance demand.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | THEDA LAKSANA PUTRA RAMADHAN |
| Date Deposited: | 03 Apr 2020 23:46 |
| Last Modified: | 03 Apr 2020 23:46 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6562 |
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