Pengaruh Identifikasi Merek terhadap Loyalitas Merek dengan Mediasi Keterlibatan Merek dan Kepuasan Pelanggan di Tokopedia sebagai Online Market Place

Dewi, Dini Kusuma (2020) Pengaruh Identifikasi Merek terhadap Loyalitas Merek dengan Mediasi Keterlibatan Merek dan Kepuasan Pelanggan di Tokopedia sebagai Online Market Place. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (732kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (673kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (466kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (895kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (405kB)
[img] Text
Bab IV.pdf
Restricted to Registered users only

Download (287kB)
[img]
Preview
Text
Bab V.pdf

Download (144kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

The purpose of this research looking for The Influence of Brand Identification on Brand Loyalty mediating by Brand Engagement and Customer Satisfaction. The methods of this research is by survey that using SEM-PLS by WarpPLS 6, and the respondent are customers of the Tokopedia, domicile in Surabaya or Sidoarjo. The result of this research is there’s positive significant of The Influence of Brand Identification on Brand Loyalty mediating by Brand Engagement and Customer Satisfaction.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: DINI KUSUMA DEWI
Date Deposited: 23 Mar 2020 03:25
Last Modified: 23 Mar 2020 03:25
URI: http://eprints.perbanas.ac.id/id/eprint/6559

Actions (login required)

View Item View Item