Dewi, Dini Kusuma (2020) Pengaruh Identifikasi Merek terhadap Loyalitas Merek dengan Mediasi Keterlibatan Merek dan Kepuasan Pelanggan di Tokopedia sebagai Online Market Place. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this research looking for The Influence of Brand Identification on Brand Loyalty mediating by Brand Engagement and Customer Satisfaction. The methods of this research is by survey that using SEM-PLS by WarpPLS 6, and the respondent are customers of the Tokopedia, domicile in Surabaya or Sidoarjo. The result of this research is there’s positive significant of The Influence of Brand Identification on Brand Loyalty mediating by Brand Engagement and Customer Satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | DINI KUSUMA DEWI |
| Date Deposited: | 23 Mar 2020 03:25 |
| Last Modified: | 23 Mar 2020 03:25 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6559 |
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