Pengaruh Kualitas Layanan, Nilai Yang Dirasa, Kepuasan, dan Biaya Perpindahan terhadap Pembelian Ulang Wifi Internet Service Indihome di Surabaya

Salim, Davin Canora (2019) Pengaruh Kualitas Layanan, Nilai Yang Dirasa, Kepuasan, dan Biaya Perpindahan terhadap Pembelian Ulang Wifi Internet Service Indihome di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study was to determine the effect of service quality, perceived value, satisfaction, and transfer cost to repurchases as well as analyzing the effect of partial and joint significance of variables on Repurchase. The population used in this study is the Internet service provider WIFI Indihome. The sample used in this study is WIFI Indihome users of PT Telekomunikasi Indonesia. Data used are premier data and collection techniques using purposive sampling. Analytical techniques using SEM PLS analysis. This research was conducted in the period 2019. The results of this study were that the quality of service, value that is felt, satisfaction, and the cost of moving together have a significant effect on repeat purchases on Indihome WIFI. Service quality, perceived value, satisfaction and transfer costs have a significant positive effect on repeat purchases on Indihome WIFI.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: DAVIN CANORA SALIM
Date Deposited: 12 Mar 2020 03:01
Last Modified: 12 Mar 2020 03:01
URI: http://eprints.perbanas.ac.id/id/eprint/6492

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