Pengaruh Lingkungan toko, Sosial Media dan Kepercayaan terhadap Keputusan Pembelian di Produk Fashion Zara di Surabaya

Meilana, Anisa (2019) Pengaruh Lingkungan toko, Sosial Media dan Kepercayaan terhadap Keputusan Pembelian di Produk Fashion Zara di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The aim of this study is to examine The Influence Of Store Environment, Sosial Media and Trust to Purchase Decision Zara Product Fashion in Surabaya. The number of respondents from this study are 200 respondents which have criteria such as respondents must be at least 19 years old and live in Surabaya, have made a purchase of fashion product Zara at least one. The technique to analyze the data using AMOS 22 program. The results of the study explained that the store environment and trust had a positive and significant effect on purchasing decisions. Social media also has a significant positive effect on trust. Meanwhile, social media has a positive effect but the effect is not significant on purchasing decisions. Keywords : store environment, social media, trust and purchase decision

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: ANISA MEILANA
Date Deposited: 30 Jan 2020 03:33
Last Modified: 30 Jan 2020 03:33
URI: http://eprints.perbanas.ac.id/id/eprint/6384

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