Pengaruh Manfaat, Kemudahan Yang Dirasakan, Kesadaran dan Pengaruh Sosial Terhadap Adopsi Mobile Banking Bank BCA di Surabaya

Salsabila, Jihan Ita (2017) Pengaruh Manfaat, Kemudahan Yang Dirasakan, Kesadaran dan Pengaruh Sosial Terhadap Adopsi Mobile Banking Bank BCA di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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COVER.pdf

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Abstract

The purpose of this research is to know how big the significance of Percived Usefulness, Percived Ease Of Use, Awareness Social Influence on Mobile Banking adoption for BCA Bank customers in Surabaya simultaneously and partially. This study uses all BCA Bank customers in Surabaya who use Mobile Banking as their banking transaction tool, Judgmental and purposive sampling technique. The sample in this study amounted to 82 respondents who are domiciled in Surabaya and are customers of Bank BCA in Surabaya who use Mobile Banking as a means of banking transactions. Data used in this research is primary data obtained through survey by using questionnaire. The data analysis used in this research is descriptive analysis, classical asymmetry, and multiple linear regression using SPSS ver program. 16.00. Based on the analysis and results of this study found that simultaneously Percived Usefulness, Percived Ease Of Use, Awareness Social Influence have a significant positive effect on Mobile Banking adoption for BCA Bank customers in Surabaya. Keywords: Percived Usefulness, Percived Ease Of Use, Awareness Social Influence, Adoption

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 15 Jan 2020 04:11
Last Modified: 15 Jan 2020 04:11
URI: http://eprints.perbanas.ac.id/id/eprint/6080

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