SANTOSO, PENDI (2014) PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, BRAND TRUST TERHADAP BRAND LOYALTY PENGGUNA MOBIL TOYOTA KIJANG INNOVA DI SURABAYA. Undergraduate thesis, STIE PERBANAS.
|
Text
ARTIKEL ILMIAH.pdf Download (661kB) | Preview |
|
|
Text
COVER.pdf Download (1MB) | Preview |
|
|
Text
BAB I.pdf Download (164kB) | Preview |
|
|
Text
BAB II.pdf Download (145kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (385kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (709kB) |
|
|
Text
BAB V.pdf Download (143kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (3MB) |
Abstract
This study examines the influence of experiential marketing, emotional branding, brand trust towards brand loyalty of Toyota Kijang Innova users in Surabaya. Experiential marketing variable explains about the consumers’ experiences on Toyota Kijang Innova, emotional branding describes about a touch of emotion towards a brand that makes differences. Brand trust explain about the trust on the brand of Toyota Kijang Innova users. Brand loyalty describes about the loyalty of the brand of Toyota Kijang Innova users. The data of this study is primer data using a judgment sampling. The respondents of this study are the users of Toyota Kijang Innova, measured with likert scale rated from 1-5 and is tested using SPSS program. This research finds that experiential marketing have no significant effect to brand loyalty, while emotional branding and brand trust has significant effect to brand loyalty for the user of Toyota Kijang Innova. Keywords :Experiential Marketing, Emotional Branding, Brand Trust, and Brand Loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 09 Mar 2017 04:26 |
| Last Modified: | 09 Mar 2017 04:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/607 |
Actions (login required)
 |
View Item |