Pengaruh Iklan dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung di Surabaya

Pradana, Didin Mauluddin Mukti (2017) Pengaruh Iklan dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The competition of smartphone market is currently very competitive and each manufacturer competing in delivering products in accordance with the wishes of consumers, especially for consumers of Indonesian market. Purchase decision on smartphone is influenced by several factors is that how the quality of the product and advertising. This study aims to determine how advertising and product quality of Samsung's smartphone. The sample used in this study is the consumer smartphone, users who are interested in Surabaya and or interested in purchasing Samsung's smartphone. The sample used in this study were 115 respondents through an questionnaire. The results of the questionnaire and analyzed using SPSS version 16.0. Results of the study advertising and product quality and significant positive effect on purchase decision. Keyword : Advertising, Product Quality, Price, Purchase Decision.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 14 Jan 2020 10:30
Last Modified: 14 Jan 2020 10:30
URI: http://eprints.perbanas.ac.id/id/eprint/6058

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