Pengaruh Kesadaran Merek, Citra Merek dan Persepsi Kualitas Terhadap Ekuitas Merek Sepeda Motor Kawasaki Ninja 250 FI di Surabaya

Asmara, Kukuh Berlian Yuda (2017) Pengaruh Kesadaran Merek, Citra Merek dan Persepsi Kualitas Terhadap Ekuitas Merek Sepeda Motor Kawasaki Ninja 250 FI di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to test brand awareness, brand image and the perceived quality of the brand equity Kawasaki Ninja 250 motorcycle Fi in Surabaya. This study using SPSS version 16.0. The population used in this research is the user and owner of the motorcycle Kawasaki Ninja 250 in Surabayai Fi. The data used in this study using a questionnaire. This research method used is quantitative method. To conduct this study, data were collected as many as 74 respondents. Multiple linear regression analysis was used in this study to analyze the data statistically. The results showed that brand awareness, brand image and brand equity perceptions affect the quality of the Kawasaki Ninja 250 motorcycle Fi in Surabaya. Key words : Brand Awareness, Brand Image, Perceived Quality, Brand Equity, Motorcycles Kawasaki Ninja 250 Fi

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 14 Jan 2020 08:39
Last Modified: 14 Jan 2020 08:39
URI: http://eprints.perbanas.ac.id/id/eprint/6029

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