Pengaruh Marketing Mix Terhadap Persepsi Nasabah Dalam Memilih Kredit Usaha Rakyat Bank Rakyat Indonesia di Bangkalan

Masluhah, Masluhah (2017) Pengaruh Marketing Mix Terhadap Persepsi Nasabah Dalam Memilih Kredit Usaha Rakyat Bank Rakyat Indonesia di Bangkalan. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Strategy Marketing mix 7P are: product, price, place, promotions, people, physical evidence and process in the field of banking can be a measure of the perceptions of the customer in choosing a BRI in Bangkalan. This study aimed to analyze the influence of marketing mix perception in choosing business kredit BRI in Bangkalan. This research method using quantitative research methodsusing a questionnare study of 110 respondent and this study is causal. The sample in this study is a customer KUR BRI in Bangkalan of at least 19 years old and already have an account at related to KUR BRI. The data used in this research is primary data and data collectin using questionnaires with purpose sampling method. The data in this study using the validity, reability, Descriptive Analysis, Classical Assumption Test, Multiple Regression Analysis, And t Hypothesis Testing. The result in this study from 7 variables areproduct, price, place, promotions, people, physical evidence and process has a significant on customer perceptionin choosing KUR BRI in Bangkalan. Keywords: Marketing Mix, Customer Perception

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 13 Jan 2020 07:48
Last Modified: 13 Jan 2020 07:48
URI: http://eprints.perbanas.ac.id/id/eprint/5990

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