Sugiono, Mohammad (2017) Pengaruh Loyalitas Konsumen, Kualitas Layanan dan Kepuasan Konsumen Terhadap Niat Beli Ulang Keripik Singkong di Sumenep (Studi Kasus Pada Keripik Singkong Muris dan Bintang 9). Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study was to determine influence of customer loyalty, service quality, and consumer satisfaction of repurchase intention cassava chips in Sumenep (study in cassava chips brand Muris and Bintang 9. To conduct this study, the data collected through questionnaires of 208 respondents through a descriptive study techniques. Then the data is analyzed and the hypothesis was tested using multiple linear regression and different independent Test. The results showed that customer loyalty, service quality, and consumer satisfaction influence the purchase intention for Muris cassava chips and Bintang 9 cassava chips. Different independent T test results show no difference Buying Purpose between cassava chips brand Muris and Bintang 9 in Sumenep. Keywords : customer loyalty, service quality, consumer satisfaction, repurchase intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 10 Jan 2020 03:03 |
| Last Modified: | 10 Jan 2020 03:03 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5925 |
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