Pengaruh Promosi, Lokasi dan Kualitas Layanan Terhadap Keputusan Menabung Pada Bank Central Asia di Surabaya

Trisdianti, Mirda (2017) Pengaruh Promosi, Lokasi dan Kualitas Layanan Terhadap Keputusan Menabung Pada Bank Central Asia di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Saving is one activity or activity that requires a desire in a person to set aside and keep the money in the Bank. Saving requires the intention that one’s behavior is directed to the activity. In an effort to withdraw the decision to save customers to wish to save in the Bank conducted various corporate strategies such as promotion, strategic location and quality of service . This research aims to analyze the influence of promotion, location and quality of service to the user saving Bank BCA Surabaya. The method used in this research is quantitative method and using primary data by distributing questionnaire as much as 70 questionnaires to customers BCA Surabaya. Sampling technique used in this study is convenience sampling with criteria of at least 19 years old. Analysis used in this research is Moderated Regression Analysis (MRA). The results show that there effect of promotion and quality of service is significant influence the decision to save at Bank BCA in Surabaya. However, the location has no significant effect on the decision to save at Bank BCA in Surabaya. Keywords: Promotion, Location, Quality of Service, The Decision to Save

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 09 Jan 2020 07:08
Last Modified: 09 Jan 2020 07:08
URI: http://eprints.perbanas.ac.id/id/eprint/5915

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