Hendri Rahman, Susetyo and Ronny, Ronny (2017) Analysis of Brand Trust, Brand Image, and Brand Satisfaction on Brand Loyalty and Repurchase Intention. Russian Journal of Agricultural and Socio-Economic Sciences, 11 (71). pp. 298-306. ISSN 2226-1184
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Abstract
This research aimed to examine the influence of brand trust, brand image, and brand satisfaction on brand loyalty and repurchase intention of Jawa Pos newspaper in Surabaya City. According to literature review, the hypothesis of this research stated that brand trust, brand image, and brand satisfaction influenced brand loyalty. In addition, the results of the literature review showed that brand loyalty influenced repurchase intention. The data of this research were collected by using questionnaires from respondents consisting of 210 customers of Jawa Pos newspaper in Surabaya City. Hypothesis testing technique was performed by using structure equation model (SEM) analysis with SmartPLS statistic application. The results of this research indicated that brand trust, brand image, and brand satisfaction had a positive influence on brand loyalty and brand loyalty had positive influence on repurchase intention. Specifically, this research showed that loyal customers will continuously have repurchase intention.
| Item Type: | Article |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Lecturer |
| Depositing User: | RONNY RONNY |
| Date Deposited: | 06 Jul 2020 23:11 |
| Last Modified: | 10 Oct 2020 19:35 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5689 |
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