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Analisis Pengaruh Persepsi Harga, Iklan, Dan Kemasan Terhadap Niat Beli Biscuit Sandwich Oreo Di Surabaya

Syahrudin, Achrizal (2017) Analisis Pengaruh Persepsi Harga, Iklan, Dan Kemasan Terhadap Niat Beli Biscuit Sandwich Oreo Di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Abstract: Biscuit sandwich has a great variety of brands but remain Oreo biscuit sandwich biscuit sandwich dominate the market because that is remembered by the consumer only thanks to its advertising Oreo highly in consumer recall. Therefore, the impact of such a perception could use pricing, advertising, packaging for the purchase intention and processed by SPSS 16.0 for Windows. This data was obtained 100 respondents knew Oreo biscuit sandwich from Surabaya in Indonesia judgment sampling techniques used for data collection. Results showed from this study is the perception variable pricing, advertising, packaging has a significant positive impact on purchase intentions Oreo biscuit sandwich in Surabaya Keywords: perception of pricing, advertising, packaging, purchase intent, biscuit sandwich

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Magang Magang
Date Deposited: 18 Dec 2019 03:36
Last Modified: 18 Dec 2019 03:36
URI: http://eprints.perbanas.ac.id/id/eprint/5678

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