The Effect Of Brand Awareness, Brand Image, Perceived Quality, And Brand Trust On Brand Loyalty Aqua In Surabaya

Affandy, Ilham Prasetya (2019) The Effect Of Brand Awareness, Brand Image, Perceived Quality, And Brand Trust On Brand Loyalty Aqua In Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The development of the business world today is increasingly competitive. This has led to increased competition between producers. Many companies are issuing new brands of bottled water. Some producers also make new innovations, for example drinking water with oxygen and so on. One brand of bottled water that is already embedded in the society is AQUA. This study aims to determine whether there is influence between brand awareness, brand image, perceived quality and brand trust on AQUA brand loyalty in Surabaya. In this study using the Nonprobability Sampling method. This study used a questionnaire of 30 small samples and 82 large samples. The statistical tool used is SPSS 23. The results of this study indicate that brand awareness, brand image, perceived quality and brand trust have a significant positive effect on brand loyalty. Key words : Brand Awareness, Brand Image, Perceived Quality, Brand Trust, Brand Loyalty

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: ILHAM PRASETYA AFFANDY
Date Deposited: 03 Feb 2020 08:41
Last Modified: 03 Feb 2020 08:41
URI: http://eprints.perbanas.ac.id/id/eprint/5602

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