Murwanto, Mumayyis Bintang (2018) Analisis Pengaruh Kemampuan Mendengar, Kemampuan Interpersonal, Kemampuan Menjual Terhadap Kinerja Tenaga Penjual Perusahaan Pembiayaan Kendaraan Roda 4 Di Surabaya Dan Gresik. Undergraduate thesis, STIE PERBANAS.
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Abstract
The purpose of this study is to determine the effect of listening ability, interpersonal ability, ability to sell on the performance of salespeople with the analysis technique used is the MRA test and Classical Assumptions. Respondents who were used as samples were 89 people with criteria of respondent of finance company salespeople in Surabaya and Gresik. Kemampua Mendengar has a significant effect on Salesperson Performance. Interpersonal ability has a significant effect on Salesperson Performance. Ability to Sell Significant Negative on Salesperson Performance. To improve Salesperson Performance, finance companies need to expand their horizons in competition so that Salesperson Performance can increase . Keywords: Listening Skills, Interpersonal Skills, Sales Skills
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 06 Nov 2019 10:20 |
| Last Modified: | 06 Nov 2019 10:20 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5436 |
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