Strategi Pemasaran Leasing Pada Pt Finansia Multi Finance Di Surabaya

Priambodo, Andika (2017) Strategi Pemasaran Leasing Pada Pt Finansia Multi Finance Di Surabaya. Diploma thesis, STIE Perbanas Surabaya.

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Abstract

Buying a vehicle by means of credit has become a common thing among the public. Everybody can apply for motorcycles cheaply and easily. Supported by the number of finance companies. At that time, it becomes surplus (over supply), where finance companies have excess funds to spend, then the happening of finance companies compete to get the consumers in various ways. Each leasing competes to attract consumers who ultimately benefit from the consumers. Therefore, the leasing world has little choice, but with the strong professionalism, competence, and marketing strategy. So, the case will be discussed is about “whether the leasing marketing strategy on PT Finansia Multi Finance has been applied properly or not”. I am use the observation and interview methode. Form the results of my research, PT Finansia Multi Finance has implemented a marketing strategy well. There are some problems that arise related to marketing strategy, but they can solve the problem with professionally. PT Finansia Multi Finance must maintain its marketing strategy, and add the new strategies to continue to compete with other finance companies. Keywords : leasing, marketing strategy

Item Type: Thesis (Diploma)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 22 Oct 2019 03:24
Last Modified: 22 Oct 2019 03:24
URI: http://eprints.perbanas.ac.id/id/eprint/4768

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