Priambodo, Andika (2017) Strategi Pemasaran Leasing Pada Pt Finansia Multi Finance Di Surabaya. Diploma thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (741kB) | Preview |
|
|
Text
COVER.pdf Download (824kB) | Preview |
|
|
Text
BAB I.pdf Download (559kB) | Preview |
|
|
Text
BAB II.pdf Download (624kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (451kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (549kB) |
|
|
Text
BAB V.pdf Download (544kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (537kB) |
Abstract
Buying a vehicle by means of credit has become a common thing among the public. Everybody can apply for motorcycles cheaply and easily. Supported by the number of finance companies. At that time, it becomes surplus (over supply), where finance companies have excess funds to spend, then the happening of finance companies compete to get the consumers in various ways. Each leasing competes to attract consumers who ultimately benefit from the consumers. Therefore, the leasing world has little choice, but with the strong professionalism, competence, and marketing strategy. So, the case will be discussed is about “whether the leasing marketing strategy on PT Finansia Multi Finance has been applied properly or not”. I am use the observation and interview methode. Form the results of my research, PT Finansia Multi Finance has implemented a marketing strategy well. There are some problems that arise related to marketing strategy, but they can solve the problem with professionally. PT Finansia Multi Finance must maintain its marketing strategy, and add the new strategies to continue to compete with other finance companies. Keywords : leasing, marketing strategy
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 22 Oct 2019 03:24 |
| Last Modified: | 22 Oct 2019 03:24 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4768 |
Actions (login required)
 |
View Item |