Pengaruh Kualitas Layanan, Kepuasan Pelanggan Dan Keterikatan Pelanggan Terhadap Loyalitas Pelanggan Grab Di Surabaya

Bara, Fadela (2019) Pengaruh Kualitas Layanan, Kepuasan Pelanggan Dan Keterikatan Pelanggan Terhadap Loyalitas Pelanggan Grab Di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Customer Loyalty indirectly help companies to promote products or services to the people closest to them. This is will be greatly help the company to get new customers. To increase Customer Loyalty, the company is expected to improve the quality of services provided. Quality is closely related to Customer Satisfaction and Customer Engagement, quality encourages customers to establish long-term bonds of mutual benefit in the company and Customer Engagement can increase Customer Loyalty because of the high level of Customer Engagement is the result of Customer Satisfaction of the product or service provided by the company. Key words : Customer Loyalty, Service Quality, Customer Satisfaction, Customer Engagement.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 20 Sep 2019 04:05
Last Modified: 02 Oct 2019 02:57
URI: http://eprints.perbanas.ac.id/id/eprint/4651

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