Khotimah, Nurliana Siswatin (2019) Pengaruh Peran Orang Tua Dan Materialisme Terhadap Perilaku Menabung Generasi Z Di Jawa Timur Dengan Impulsive Buying Sebagai Variabel Mediasi. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this stuudy was to the effect role of parents and materialism to wards generation Z East Java region saving Behavior with impulsive buying As a mediator variable. The sample consisted of 401 respondents who had characteristics of generasi Z from 1995 to 2000 who have not worked and are not married in east java region .The analytical technique used is PLS-SEM. The results of this research show that role of parents has a significant positive influence on saving behavior, materialism has a not significant negative influence on saving behavior and impulsive buying mediates fully the influence of materialism on saving behavior. Key Word : Savings Behaviour, Role Of Pareents, Materialism , Impulsive Buying
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 20 Sep 2019 03:51 |
| Last Modified: | 20 Sep 2019 03:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4649 |
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