Pengaruh Bintang Iklan, Citra Merek, Dan Kesadaran Merek Terhadap Niat Beli Motor Honda Vario Di Pasuruan

Sumardiantono, Tri (2017) Pengaruh Bintang Iklan, Citra Merek, Dan Kesadaran Merek Terhadap Niat Beli Motor Honda Vario Di Pasuruan. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH ..pdf

Download (436kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (670kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (715kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (835kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (758kB) | Preview
[img]
Preview
Text
BAB IV.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB V.pdf

Download (722kB) | Preview
[img]
Preview
Text
LAMPIRAN.pdf

Download (7MB) | Preview

Abstract

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market. Keywords: Ad Stars, Brand Image, Brand Awareness

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Magang Magang
Date Deposited: 10 Dec 2019 03:16
Last Modified: 10 Dec 2019 03:16
URI: http://eprints.perbanas.ac.id/id/eprint/4339

Actions (login required)

View Item View Item