Sumardiantono, Tri (2017) Pengaruh Bintang Iklan, Citra Merek, Dan Kesadaran Merek Terhadap Niat Beli Motor Honda Vario Di Pasuruan. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market. Keywords: Ad Stars, Brand Image, Brand Awareness
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 10 Dec 2019 03:16 |
| Last Modified: | 10 Dec 2019 03:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4339 |
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