PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI SURABAYA

Ramadhan, Syaiful (2018) PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (692kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (134kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (313kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (464kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (560kB)
[img]
Preview
Text
BAB V.pdf

Download (276kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB)

Abstract

The purpose of this research is to know the influence of advertisement, brand image and product quality to purchase decision of Honda Vario in Surabaya. This type of research is quantitative research and to conduct this study, the data collected is of primary data through questionnaires of 100 respondents and using purposive sampling technique. Then the data were analyzed and hypotheses were tested by using multiple linear regression technique. The results of this study indicate that advertising, brand image and product quality influence the purchase decision of Honda Vario in Surabaya. Keywords:Advertising, Brand Image, Product Quality, Purchase Decision.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 14 Mar 2019 03:12
Last Modified: 14 Mar 2019 03:12
URI: http://eprints.perbanas.ac.id/id/eprint/4212

Actions (login required)

View Item View Item