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PENGARUH KUALITAS PRODUK, INFORMASI LISAN, DAN CITRA MEREK TERHADAP NIAT BELI KONSUMEN IPHONE DI SURABAYA

Rahmani, Nabila (2016) PENGARUH KUALITAS PRODUK, INFORMASI LISAN, DAN CITRA MEREK TERHADAP NIAT BELI KONSUMEN IPHONE DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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BAB I.pdf

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BAB II.pdf

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BAB III.pdf
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BAB IV.pdf
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BAB V.pdf

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COVER.pdf

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LAMPIRAN.pdf
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Abstract

The purpose of this study is to test the effect of product quality, word of mouth and brand image of the purchase intention iPhone in Surabaya. Models and hypothesis were tested with a sample of 120 respondents. Data were Analyzed using multiple linear regression analysis. Results of the the data found that the product quality, word of mouth and brand image has a significant positive influence on purchase intentions. This study shows that the brand image plays an important role towards a product, with good product quality and the word of mouth is more influential in purchase intention. Keywords: Product Quality, Word of Mouth, Brand Image, Purchase Intention, multiple linier regression analysis

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 382 - INTERNATIONAL COMMERCE
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 10 Nov 2016 01:48
Last Modified: 10 Nov 2016 01:57
URI: http://eprints.perbanas.ac.id/id/eprint/412

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