PENGARUH KEPERCAYAAN, CITRA MEREK, KUALITAS LAYANAN TERHADAP NIAT NASABAH MENABUNG PADA BANK MANDIRI DI SURABAYA

TIYO, M.ADIS (2016) PENGARUH KEPERCAYAAN, CITRA MEREK, KUALITAS LAYANAN TERHADAP NIAT NASABAH MENABUNG PADA BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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Abstract

The research is conducted in Mandiri Bank in Surabaya. The research aims are to recognize the effect of (1) trust (2) brand image (3) quality service on customer saving (4) to recognize the effect of trust, brand image, and quality service simultaneously toward customers interest saving. Population of this reseach is customers of mandiri bank in surabaya. 100 respondents sampling by using judgement sampling method. Data questionnaire while data use analyzed by multiple linier regression analysis, the result of this research are : Trust simultaneously have insignificance effect toward customers interest saving in Mandiri of Surabaya. Brand image simultaneously have insignificance effect toward customers interest saving in Mandiri of Surabaya. Service quality simultaneously have significance effect toward customers interest saving in Mandiri of Surabaya. Trust, brand image, and service quality simultaneously have significance effect toward customers interest saving in Mandiri of Surabaya. Keyword : trust, brand image, service quality, interest saving

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 07 Nov 2016 06:47
Last Modified: 07 Nov 2016 06:47
URI: http://eprints.perbanas.ac.id/id/eprint/376

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