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Drivers And Barriers of Purchasing Groceries Online in Surabaya : Age, Gender, Educational Level and Experience as Moderating Variable

Rahadiarto, Diky Murdoyo (2020) Drivers And Barriers of Purchasing Groceries Online in Surabaya : Age, Gender, Educational Level and Experience as Moderating Variable. In: The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020, 14 - 15 Agustus 2020, STIE Perbanas Surabaya.

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Abstract

The development of technology is very fast, making internet users grow a lot, especially in Indonesia. One of the impacts of the massive development of technology is the change in people's lifestyles. One of the reasons why technology can change lifestyles is that technology makes the needs and wants of society easier to fulfill. People now want to make life easier, this is a great opportunity for the company. There are driving factors and constraining factors in the customer when he decides to use a technology. This literature review study aims to find out Drivers and barriers of purchasing groceries online, The review focused on Surabaya. The design of this research using literature review for many theory and previously research. The result found proposition that : Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price value, Habit, Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier and Image Barrier have positive effect on Online Shopping Intention. The last proposition, gender, age, education level and experience as mediating variable between drivers and barriers of purchasing groceries online

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 10 Jan 2019 04:12
Last Modified: 20 Oct 2020 05:09
URI: http://eprints.perbanas.ac.id/id/eprint/3656

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