PENGARUH CUSTOMER-BRAND ENGAGEMENT TERHADAP BRAND SATISFACTION DENGAN MEDIASI ONLINE BRAND EXPERIENCE PADA INTERNET BANKING PT. BANK NEGARA INDONESIA TBK.

musfiqul ibad, ahmad (2018) PENGARUH CUSTOMER-BRAND ENGAGEMENT TERHADAP BRAND SATISFACTION DENGAN MEDIASI ONLINE BRAND EXPERIENCE PADA INTERNET BANKING PT. BANK NEGARA INDONESIA TBK. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (355kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (782kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (132kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (196kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (366kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (451kB)
[img]
Preview
Text
BAB V.pdf

Download (345kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

the purpose of this research is to determine the effect of customer-brand engagement to brand satisfaction on internet banking users bni in surabaya with online brand experience as a mediation variable. based on data collection method of this research using survey method where the researcher ask some question to respondent in the form of questioner. this study involved 104 respondents who use internet banking bni. sampling will use non probability sampling technique with purposive sampling method. the results showed that customer-brand engagement significantly affect to brand satisfaction on internet banking bni in surabaya. furthermore, the online brand experience significantly affects to brand satisfaction on bni internet banking in surabaya, and customer-brand engagement has no significant effect to online brand experience on bni internet banking in surabaya. in this research, also found that the online brand experience does not mediate the influence of customer-brand engagement to brand satisfaction on bni internet banking in surabaya

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 30 Oct 2018 04:28
Last Modified: 30 Oct 2018 04:28
URI: http://eprints.perbanas.ac.id/id/eprint/3617

Actions (login required)

View Item View Item