Pengaruh isi informasi, bentuk informasi, dan persepsi manfaat terhadap sikap nasabah pada mobile banking bni di surabaya

Meinar, Trevisia (2018) Pengaruh isi informasi, bentuk informasi, dan persepsi manfaat terhadap sikap nasabah pada mobile banking bni di surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (1MB) | Preview
[img]
Preview
Text
Cover.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (331kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (583kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (777kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (996kB)
[img]
Preview
Text
BAB V.pdf

Download (476kB) | Preview
[img] Text
Lampiran.pdf
Restricted to Registered users only

Download (5MB)

Abstract

This research was aimed to examine empirically the effect of information content, information form, and perceived benefit on customers attitude toward BNI mobile banking in Surabaya. This analysis is used an independent variable of information relevancy, information accuracy, information timeliness, ease of use, and perceived benefit, while the dependent variable is attitude toward mobile banking. The sample of this research are BNI customers in Surabaya who use mobile banking. This research was used non probability sampling technique. Collecting data was conduct by a questionaire distributed directly to 150 respondents. To test hypotheses, this research was using AMOS 22. The result of this research showed that information accuracy, information timeliness, ease of use, and perceived benefit significantly affect attitude toward mobile banking, however information relevancy didn’t significantly affect attitude toward mobile banking. Key words: Information Relevancy, Information Accuracy, Information Timeliness, Ease of Use, Perceived Benefit, Attitude Toward Mobile Banking.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 29 Oct 2018 06:47
Last Modified: 29 Oct 2018 06:47
URI: http://eprints.perbanas.ac.id/id/eprint/3584

Actions (login required)

View Item View Item