Analisis pengaruh media massa, media sosial dan komunikasi interpersonal terhadap niat untuk menggunakan mobile banking yang di mediasi persepsi biaya pada nasabah bank rakyat indonesia di surabaya

Nugraha, Adithama (2018) Analisis pengaruh media massa, media sosial dan komunikasi interpersonal terhadap niat untuk menggunakan mobile banking yang di mediasi persepsi biaya pada nasabah bank rakyat indonesia di surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study aims to examine the influence of mass media, social media and interpersonal communication toward intention to use mobile banking mediated by Perceived Costs to customers of Bank Rakyat Indonesia in Surabaya. This research is the survey research using questionnaire distributed to as many as 130 respondents. Technique of Data analysis is structural equation model using program Warp-PLS 5.0. The result shows that mass media have direct and significant effect as 0,203 to perceived cost by P Value <0,01 support. Social media have a direct effect of 0.202 and significant to the perception of cost with the support of P Value <0.01. Mass media have a direct effect of 0.154 and significant toward intention to use by P Value of <0.05. Social media has a direct effect of 0.288 and significant toward the intention to use by P Value of <0.001. Interpersonal communication has a direct effect of 0.218 and significant toward intention to use by P Value <0.05. perceived cost has a direct effect of 0.146 by P Value <0.05. Keywords: mass media, social media, interpersonal communication, intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 29 Oct 2018 02:37
Last Modified: 29 Oct 2018 02:37
URI: http://eprints.perbanas.ac.id/id/eprint/3553

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