ANALISIS PENGARUH KOMPATIBILITAS, KEPERCAYAAN DAN RISIKO TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BANK JATIM DI SURABAYA

ADZHANI, ARUMTIA AJRINA (2017) ANALISIS PENGARUH KOMPATIBILITAS, KEPERCAYAAN DAN RISIKO TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BANK JATIM DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Technology has a familiar function to busier people and the complexity live so making them more likely to choose the more simple facilities to complete they need, especially banking sector . The purpose of this study is to determine the effect of independent variables (compatibility, trust and risk ) on the customer’s decision to use mobile banking of Bank Jatim in Surabaya as the dependent variabl e either simultaneously or partially. Data collecting method using questionnaire The statistical method used in this study is multiple regression analysis using SPSS 20.0 . The total number of samples used in the study 30 small samples plus 74 large samples . Data analysis technique by multiple regression analysis. The results of this study show that variable compatibility has a most powerful significantly positive effect on the Customer’s decision to use Mobile Banking of Bank Jatim in Surabaya. Variable t rust has a significantly positive effect on the Customer’s decision to use Mobile Banking of Bank Jatim in Surabaya. On the other hand, risk variable has a significant negatively effect on the Customer’s decision to use Mobile Banking of Bank Jatim in S urabaya. And compatibility, trust and risk has a significantly effect on the Customer’s decision to use Mobile Banking of Bank Jatim in Surabaya. Keywords : compatibility, trust,risk, and decision to use.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 31 Aug 2017 08:22
Last Modified: 31 Aug 2017 08:22
URI: http://eprints.perbanas.ac.id/id/eprint/2951

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