Search for collections on Perbanas Institutional Repository

PENGARUH PENGETAHUAN KONSUMEN, KEPUASAN PELANGGAN, KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK LAPTOP ACER DI SURABAYA

SUHARTONO, FAHMY (2017) PENGARUH PENGETAHUAN KONSUMEN, KEPUASAN PELANGGAN, KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK LAPTOP ACER DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (458kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (699kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (213kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (350kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (258kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (445kB)
[img]
Preview
Text
BAB V.pdf

Download (353kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

One of the company goal to increases company profit is holding the old customers to always buy or loyal to the brand. To make loyalty cons umers with a brand it s necessary to instill a sense of satisfaction and trust in a brand by knowledge about the product. Th is study is to know how knowledge consumers, customer satisfaction, brand trust affects brand loyalty Acer laptop in Surabaya. This research method using quantitative methods. To conduct this research, the data collection method using questionnaires of 82 respondents. Path analysis used in this research to analyze the data statistically. The results showed that influence consumer knowledge to brand loyalty laptop Acer through brand trust and customer satisfaction. Keywords : consumer knowledge, customer satisfaction, brand trust, brand loyalty

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 18 Oct 2017 07:22
Last Modified: 18 Oct 2017 07:22
URI: http://eprints.perbanas.ac.id/id/eprint/2941

Actions (login required)

View Item View Item