Search for collections on Perbanas Institutional Repository

PENGARUH KESADARAN MEREK , ASOSIASI MEREK , DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU ADIDAS DI S URABAYA

JALAALI, MUHAMMAD RIFQI ZAKARIA DZUL (2017) PENGARUH KESADARAN MEREK , ASOSIASI MEREK , DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU ADIDAS DI S URABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (653kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (907kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (341kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (569kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (488kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (377kB)
[img]
Preview
Text
BAB V.pdf

Download (196kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

One vision of marketing intended to sell or promote a product to be purchased by consumers. It’s important to recognize tha t the purchase decision is part of the culmination of a purchase and it is important for companies to make their competence and experience to build a strong brand that will have an impact on the purchase decision process. This study is intended to find out how brand awareness, brand association, and the price influence purchasing decisionAdidas shoes in Surabaya. This research method used is quantitative method. To conduct this study, the data collected through questionnaires as much 82 respondents through a descriptive study design techniques. Multiple linear regression analysis used in this study to analyze the data statistically. The result showed that brand awareness, brand association, and price affect the purchase decision for Adidas shoes. Keywords : Brand awareness, brand associaton, price, purchase decision

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 04 Sep 2017 05:05
Last Modified: 04 Sep 2017 05:05
URI: http://eprints.perbanas.ac.id/id/eprint/2913

Actions (login required)

View Item View Item