ANALISIS PENGARUH PROMOSI, HARGA, PENGETAHUAN PRODUK DAN PENGETAHUAN AGAMA TERHADAP KEPUTUSAN NASABAH MEMILIH MENABUNG DI BANK BRI SYARIAH DI SURABAYA

RACHMAWATI, IVANY (2017) ANALISIS PENGARUH PROMOSI, HARGA, PENGETAHUAN PRODUK DAN PENGETAHUAN AGAMA TERHADAP KEPUTUSAN NASABAH MEMILIH MENABUNG DI BANK BRI SYARIAH DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The purpose of this study is to see how big the influence of promotion, price, product knowledge and religious knowledge affect on the customer’s choice of Bank BRI Syariah in Surabaya. For this purpose, data was collected from a sample of 100 consumers in Bank BRI Syariah Surabaya. The selection of samples was done by purposive sampling. The data used in thisstudy is the primary data. SPSS 20 for windows has been used for data analysis. Data was analyzed to obtain descriptive statistics, comparing mean analysis (i.e. independent t - test and ANOVA) and other analyses (i.e. validity, reability, correlation analysis, multiple linear regressions). The of the study showed promotion, price, product knowledge and religious knowledge have a significant effect on the customer’s choice of Islamic Bank simultaneously. Moreover, the result also showed that promotion and religious knowledge have a significant positive effect customer’s choice of Bank BRI Syariah Surabaya. Keywords : Promotion, Price, Product Knowledge, Religious Knowledge and Islamic Bank

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 04 Sep 2017 08:31
Last Modified: 04 Sep 2017 08:31
URI: http://eprints.perbanas.ac.id/id/eprint/2884

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