AMELIA, FIRDA ROHMAH (2017) PENGARUH KEMUDAHAN, MANFAAT, KEAMANAN, KENYAMANAN, DAN KEPERCAYAAN NASABAH TERHADAP ADOPSI INTERNET BANKING PADA BANK BNI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (557kB) | Preview |
|
|
Text
COVER.pdf Download (2MB) | Preview |
|
|
Text
BAB I.pdf Download (566kB) | Preview |
|
|
Text
BAB II.pdf Download (797kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (578kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (10MB) |
Abstract
The primary purpose of this research is to investigate the influence of ease of use, usefulness, security, convenience, and credibility on internet banking adoption of BNI customer in Surabaya. Theoretical framework used for this study has been adopted from Technology Acceptance Model (TAM) with five independent variabel. This study use 122 customers of BNI’s internet banking as respondents. Data was collected by survey method through questionnaire distribution. Multiple regression analyzed was used to test hypotheses. The result show that perceived ease of use, usefulness, convenience, and credibility have positively effect on internet banking adoption. Otherwise security has negatively effect intenet banking adoption. Furthermore, this research adds a new component by studying the effect of all the independents factors together and identifies a positive relationship between them on internet banking adoption. Key words: internet banking, customer behavior, surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Sep 2017 01:26 |
| Last Modified: | 05 Sep 2017 01:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2875 |
Actions (login required)
 |
View Item |