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PENGARUH CITRA MEREK, KUALITAS PRODUK KEPERCAYAAN, DAN KEPUASAN TERHADAP NIAT BELI ULANG TAS RANSEL EIGER DAN CONSINA DI SURABAYA

PRADANA, EDO PERWIRA ADHI (2017) PENGARUH CITRA MEREK, KUALITAS PRODUK KEPERCAYAAN, DAN KEPUASAN TERHADAP NIAT BELI ULANG TAS RANSEL EIGER DAN CONSINA DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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Abstract

The purpose of this research is to analyze the influence of brand image, product quality, trust, and satisfaction on repurchase intention of Eiger and Consina backpack in Surabaya, also to analyze the difference between Eiger and Consina backpack consumers in Surabaya. According to the population characteristics, sample used in this research is amount 82 person for each research object. This research used quantitative approach by use primary data obtained by spreading questionare to research respondent. While data analysisi in this research done by multiple linear regression analysis method by use IBM SPSS Statistics 21 computer programs. From the research hipothesis testing known that at Eiger consumers, partially, brand image and trust had no significant effect on repurchase intention, while product quality and satisfaction had significant effect on repurchase intention. And at Consina consumers, partially, brand image and product quality had no significant effect on repurchase intention, while trust and satisfaction had significant effect on repurchase intention. Simultaneously, brand image, product quality, trust, and satisfaction had significant effect on repurchase intention both at Eiger and Consina consumers. And from difference testing result known there is no significant difference between repurchase intention at Eiger and Consina consumers in Surabaya. Keywords: brand image, product quality, trust, satisfaction and repurchase intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 05 Sep 2017 01:48
Last Modified: 05 Sep 2017 01:48
URI: http://eprints.perbanas.ac.id/id/eprint/2868

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