SATUNISA, ANIS (2017) PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS MEREK MY SALON DI KOTA GRESIK. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (617kB) | Preview |
|
|
Text
COVER.pdf Download (876kB) | Preview |
|
|
Text
BAB I.pdf Download (185kB) | Preview |
|
|
Text
BAB II.pdf Download (397kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (419kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (609kB) |
|
|
Text
BAB V.pdf Download (288kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
The purpose of this study is to examine the direct effect of brand image, brand trust, and customer trust on brand loyalty of My Salon in Gresik City.According to population characteristic, then this study analyzing a set of 90 respondents. This study uses the non-probability sampling technique with criteria respondent that has ever buy My Salon service in Gresik City.This study uses the multiple regretion analysis programming with spss 20.0 for windows software to show that brand image, brand trust, and customer trust have a significant direct effect on brand loyalty of My Salon in Gresik Citysimultantly and also analyzing a significant direct effect on every independent variables on dependent variable partially whichboth brand image and customer trust have a significant direct effect on brand loyalty of My Salon in Gresik city partially and brand trust has aninsignificant direct effect on brand loyalty of My Salon in Gresik city partially. The result showed that there is a significant influence of brand image, brand trust, and customer truston brand loyaltyof My Salon in Gresik City simultanely. Key words: Influence Brand image, Brand Trust, customer trust, brand loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Sep 2017 02:21 |
| Last Modified: | 05 Sep 2017 02:21 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2859 |
Actions (login required)
 |
View Item |