ANALISIS PENGARUH MOTIVASI, PERSEPSI, PENGETAHUAN DAN SIKAP TERHADAP KEPUTUSAN NASABAH UMKM MEMILIH KREDIT USAHA RAKYAT (KUR) BANK BRI DI BOJONEGORO

KURNIAWAN, BHAYU ANGGA (2017) ANALISIS PENGARUH MOTIVASI, PERSEPSI, PENGETAHUAN DAN SIKAP TERHADAP KEPUTUSAN NASABAH UMKM MEMILIH KREDIT USAHA RAKYAT (KUR) BANK BRI DI BOJONEGORO. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The purpose of this study is to determine wh ether the motivation, perception, knowledge and attitudes have a partially significant effect on the decision of Bank BRI ’s customers. Th e population of this study are customers in BRI Bank Bojonegoro who use KUR. The sample use s 100 respondents w hich w ere selected based on the sampling technique used purposive sampling technique. The data used are primary data. Methods of data collection using a questionnaire with Likert scale. Data were analyzed using analysis of Validity, Reliability Test, Descriptive, C lassical Assumption Test, Linear and T test using SPSS 20 as analytical tool. Based on the calculations and the results of partial hypothesis , motivation known to have a significant positive effect , perception has a significant positive effect, Knowledge h as significant negative effect and attitude has a not significant positive effect . Keyword: Motivation, Perception, Knowledge, Attitude and KUR Bank BRI

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 05 Sep 2017 02:44
Last Modified: 05 Sep 2017 02:44
URI: http://eprints.perbanas.ac.id/id/eprint/2849

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