ARSITA, ENY EVA (2016) PENGARUH KUALITAS PRODUK, KEPERCAYAAN MEREK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (675kB) | Preview |
|
|
Text
COVER.pdf Download (996kB) | Preview |
|
|
Text
BAB I.pdf Download (293kB) | Preview |
|
|
Text
BAB II.pdf Download (482kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (320kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (612kB) |
|
|
Text
BAB V.pdf Download (206kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
The purpose of this study was to determine the effect of product quality, brand trust and word of mouth on purchasing decisions samsung smartphone in Surabaya. population and sample in this study is a Samsung smartphone users and buyers in Surabaya. there are 74 samples with purposive sampling method. data analysis techniques using multiple linear regression analysis. T test results of this study stated that: 1) The quality of products significantly influence purchasing decisions. 2) Confidence in the brand significantly influence purchasing decisions. 3) The word of mouth have significant influence on purchasing decisions. Keyword: Product Quality, Brand Trust, Word of mouth and Purchasing Decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 23 Nov 2017 02:08 |
| Last Modified: | 23 Nov 2017 02:08 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2448 |
Actions (login required)
 |
View Item |