Search for collections on Perbanas Institutional Repository

PENGARUH EMOTION DAN MENTAL ACCOUNTING PADA RISK PERCEPTION DAN RISK ATTITUDE

SASTRI, DITA PRAWIDYA (2016) PENGARUH EMOTION DAN MENTAL ACCOUNTING PADA RISK PERCEPTION DAN RISK ATTITUDE. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (373kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (414kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (110kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (209kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (269kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (362kB)
[img]
Preview
Text
BAB V.pdf

Download (237kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This research explain about the effect of internal factors, there are emotion and mental accounting on the risk perception and risk attitude. The samples was selected from investors in Surabaya and Sidoarjo who invested in financial assets, real assets and banking assets. The data were collected by questionnaires. The questionnaires of survey were distributed to 100 respondence in Surabaya and Sidoarjo. The analysis was done with Structural Equation Modelling (SEM) by Partial Least Square (PLS) method. Overall, this research found that emotion and mental accounting has not significant effect on the risk perception and risk attitude, but there is significant effect between risk perception and risk attitude. Key words : Emotion, Mental Accounting, Risk Perception, Risk Attitude

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 04 Sep 2017 08:00
Last Modified: 04 Sep 2017 08:00
URI: http://eprints.perbanas.ac.id/id/eprint/2270

Actions (login required)

View Item View Item