MUBARROK, MUHAMMAD ISMI (2016) PENGARUH KUALITAS PRODUK, KEPERCAYAAN MEREK DAN KEMASAN TERHADAP NIAT BELI SUPERMI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The research aims to understand that product quality, the brand trust, and packaging has significant influence whether it is a simultaneous and partial. This research used the population of Surabaya citizens who has buying interest of Supermi. The method used in this research is Judgment Sampling which its characters are specified by the Researcher. This research took 80 respondents who has buying interest of Supermi. In this research used primary data which was obtained through questioners. Analysis technique used are descriptive, classic assumptions test and multiple linear regression using SPSS 16.0. From this research, it can be concluded that product quality and packaging has no significant influences on buying interest of Supermi, while the brand trust has significant influences on buying interest of Supermi in Surabaya. Product quality has negative influence that wasn’t significant. Packaging has positive influence that wasn’t significant. The brand trust has significant positive influence. Keywords: Product Quality, Brand Trust, Packaging, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:45 |
| Last Modified: | 04 Sep 2017 04:45 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2269 |
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